I architect and scale machine‑learning search & recommendation platforms that drive double‑digit GMV for millions of shoppers at Noon. Passionate about AI, infra, and turning data into delightful user experiences.
Hi! I’m Bashar, a senior software engineer & tech lead living in Dubai 🌴. After placing as an ICPC World Finalist (2019), I dove head‑first into e‑commerce search. Over the last 6½ years at Noon I’ve built an in‑house search engine, ML‑powered rerankers, and experimentation pipelines that raised revenue across the GCC.
Beyond code, I’m a proud dad, fitness enthusiast, metal guitarist, and perpetual learner with a soft spot for AI research papers.
2019 – Present
2024
Built an in-house search engine from scratch, improving relevance and performance.
Developed a scalable search infrastructure using modern IR techniques, including custom indexing, query parsing, and ranking algorithms. Integrated with ML models for personalized results.
Designed and deployed real-time ML rerankers that significantly boosted GMV.
Architected a platform for A/B testing and deploying various machine learning models for search result reranking. This involved feature engineering, model training pipelines, and low-latency serving.
Prototyped a LangChain + Pinecone product-advisor bot for e-commerce.
Led the development of an AI-powered chatbot to assist users in product discovery, leveraging large language models and vector databases for contextual understanding and recommendations.
I share deep-dives on search, ML ops, and tech leadership. Catch them on my blog or Medium.